"No one cares about your story." Misguided words used in the lead-up to the sale of his company by the purchasing party. Rich Moorhead founded a company that transformed broken skateboards into a formidable interior wall-tile system. Companies like Google, Macy's, Monster Energy, California Pizza Kitchen, LAX and many others would go on to incorporate his product in their spaces. "It wasn't just my story they were minimizing", Rich recalls, "it was the untold stories of our clients that chose my tile for a specific reason". Walk, or ride, along with Rich in his journey to bring an unlikely product to market, and uncover the connection through the eyes of those that were bold enough to choose Skate-Tile as their interior finish.